Helping customers choose the right chopping board

Joseph Joseph

Overview
The goal of this project was to design a visual guide that helped customers understand the differences between the various chopping boards available and feel more confident in their purchases.
The brand offers a wide range of chopping boards in different shapes, sizes, and materials, and many customers found it difficult to know which product was best suited to their needs. The guide highlighted key product features—like knife-friendly surfaces, easy storage, or multi-board sets—and surfaced relevant customer reviews to support decision-making.

My role
As the Digital Designer, I collaborated with the copywriter to define the structure of the page, then created a clean, user-friendly layout to present the information visually and clearly. I also designed complementary promotional banners for the chopping board collection page, encouraging customers to explore the guide before purchasing.

Key responsibilities
• Designed the visual layout using Adobe XD
• Created custom assets in Adobe Photoshop
• Uploaded and tested the content in Shopify Plus
• Ensured consistent formatting and responsiveness

Tools used
Adobe XD, Photoshop and Shopify Plus.

View some of my other work

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