Overview
Goal: Support seasonal product launches with high-quality content design that’s visually appealing, brand-aligned, and consistently executed across six international e-commerce storefronts. Each season involved 40+ new products requiring thoughtful layouts and custom assets.
Role: As an in-house Digital Designer, I was responsible for the end-to-end design and execution of product content for seasonal launches. This included creating layouts, designing custom graphics, uploading and managing content in Shopify Plus, and ensuring accuracy and consistency across multiple global markets.
Team: Worked closely with design and e-commerce teams, to deliver seasonal updates in line with launch calendars.
The process
My role
• Led the visual design of product content across six markets
• Built product page layouts in Adobe XD and Figma
• Created custom visual assets using Photoshop and Illustrator
• Uploaded and structured content in Shopify Plus, using Accentuate Custom Fields for additional flexibility
Design & build
• Designed modular layouts to accommodate various content needs
• Optimised designs for desktop and mobile to ensure a responsive experience
• Applied careful QA to ensure layouts worked across different languages and regional content
• Led the visual design of product content across six markets
• Built product page layouts in Adobe XD and Figma
• Created custom visual assets using Photoshop and Illustrator
• Uploaded and structured content in Shopify Plus, using Accentuate Custom Fields for additional flexibility
Design & build
• Designed modular layouts to accommodate various content needs
• Optimised designs for desktop and mobile to ensure a responsive experience
• Applied careful QA to ensure layouts worked across different languages and regional content
The solution
• Delivered visually polished, brand-aligned product pages across global storefronts
• Developed a repeatable content design and publishing process
• Designed flexible, scalable templates that could be reused and adapted each season
• Maintained a high level of accuracy and attention to detail through thorough QA and content checks
• Developed a repeatable content design and publishing process
• Designed flexible, scalable templates that could be reused and adapted each season
• Maintained a high level of accuracy and attention to detail through thorough QA and content checks
Impact
The seasonal launch process became more efficient and visually consistent, contributing to:
• Smoother and faster product rollouts across international sites
• Improved visual cohesion and brand experience for customers in different regions
• Reduced errors and QA time through structured processes
• Enhanced product storytelling through thoughtful design and custom visuals
• Improved visual cohesion and brand experience for customers in different regions
• Reduced errors and QA time through structured processes
• Enhanced product storytelling through thoughtful design and custom visuals
Tools used
Adobe XD, Figma, Adobe Photoshop, Adobe Illustrator and Shopify Plus.
