Overview
As the in-house Digital Designer, I was responsible for designing a series of blog posts and competition pages that supported Crew Clothing’s seasonal campaigns and brand storytelling. These blogs covered topics such as style inspiration, behind-the-scenes content, customer competitions, and lifestyle features aligned with the brand’s tone and values.
My role
• Designed blog layouts and promotional banners to support editorial content
• Collaborated with marketing and copywriting teams to ensure brand consistency
• Applied seasonal campaign creative across blogs and competition pages
• Adapted designs for web using tools such as Adobe Photoshop, Illustrator, and InDesign
• Designed blog layouts and promotional banners to support editorial content
• Collaborated with marketing and copywriting teams to ensure brand consistency
• Applied seasonal campaign creative across blogs and competition pages
• Adapted designs for web using tools such as Adobe Photoshop, Illustrator, and InDesign
Outcome
The blog designs helped reinforce Crew’s brand identity and offered a more engaging way for customers to connect with seasonal collections and brand narratives. Competition pages also encouraged customer interaction and supported marketing KPIs such as email signups and social engagement.
The blog designs helped reinforce Crew’s brand identity and offered a more engaging way for customers to connect with seasonal collections and brand narratives. Competition pages also encouraged customer interaction and supported marketing KPIs such as email signups and social engagement.
Tools
Adobe Photoshop, Illustrator & InDesign
Adobe Photoshop, Illustrator & InDesign
