Company: Crew Clothing Company
Project: Biggest Ever Sale - Christmas Promotion
Skills: Adobe Photoshop, Illustrator, AfterEffects & InDesign
Involvement: I was responsible for the creative concept of this marketing campaign and producing all the necessary materials for both print and digital media channels, including the homepage, landing pages, content spots, emails, paid and organic social media posts, and display advertisements.
This creative was made up of five step changes over a five-week period. These examples show the homepage banners for desktop and mobile for the five step changes.
Desktop homepage banner for step change 1
Mobile homepage banner for step change 1
Desktop homepage banner for step change 2
Mobile homepage banner for step change 2
Desktop homepage banner for step change 3
Mobile homepage banner for step change 3
Desktop homepage banner for step change 4
Mobile homepage banner for step change 4
Desktop homepage banner for step change 5
Mobile homepage banner for step change 5
Examples of the sale launch featuring supplementary material added to the homepage and KIDS landing page, for both desktop and mobile versions.
Social animations were created to drive the promotion on the social channels.
Examples of additional digital assets for the first step change to show how the creative has been manipulated for different formats.
To accompany the digital assets, I produced a printed postcard that utilises the messaging from the first step change to advertise the promotion.
